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ale5

I know we name hurrinanes, but is naming winter storms by weather channel is a silly practice?
https://weather.com/news/news/science-behind-naming-winter-storms-weather-channel-20140121

ale5

I think it's silly to name winter storms. That is just a marketing gimmick by the weather channel and has no practical use.  I think that's fine for hurricanes to be named though, but as World is becoming more global maybe diversify names pool too.

islander507

I think it's fine to name them. I see no harm if it makes people and the weather channel happy.

inc4t

There is a booming business model for naming things most people didn't expect.  There is even a business for naming stars or land on a moon, with a certificate of ownership.  I think that's perfectly fine.

joecavalry

No, it's actually informative.

ale5

@joecavalry , I am not sure how it's informative.  If a winter storm is coming, I personally don't think of it as Stella vs Alexa, Instead I want to know what it will do to my commute.  Unlike Hurricanes, winter storms are not memorable enough to actually get a name.  Its not like Sandy, Irene, Catrina...